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Language abstraction in word of mouth
Schellekens, Gaby A. C.; Verlegh, Peeter; Smidts, Ale - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
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Why is the crowd divided? : attribution for dispersion in online word of mouth
He, Stephen X.; Bond, Samuel D. - In: Journal of consumer research : JCR ; an … 41 (2014/2015) 6, pp. 1509-1527
Persistent link: https://www.econbiz.de/10010526522
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How males and females differ in their likelihood of transmitting negative word of mouth
Zhang, Yinlong; Feick, Lawrence F.; Mittal, Vikas - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1097-1108
Persistent link: https://www.econbiz.de/10010353445
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We'll be honest, this won't be the best article you’ll ever read : the use of dispreferred markers in word-of-mouth communication
Hamilton, Ryan; Vohs, Kathleen D.; McGill, Ann L. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 197-212
Persistent link: https://www.econbiz.de/10010380992
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Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah; Iyengar, Raghuram - In: Journal of consumer research : JCR ; an … 40 (2013/14) 3, pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
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Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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How content acquisition method affects word of mouth
Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
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Some things are better left unsaid : how word of mouth influences the storyteller
Moore, Sarah G. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1140-1154
Persistent link: https://www.econbiz.de/10009540242
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Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.; Samper, Adriana - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 810-832
Persistent link: https://www.econbiz.de/10011951064