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On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior
Cian, Luca; Krishna, Aradhna; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 632-651
Persistent link: https://www.econbiz.de/10011553159
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A sign of things to come : behavioral change through dynamic iconography
Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
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When bigger is better (and when it is not) : implicit bias in numeric judgments
Kyung, Ellie J.; Thomas, Manoj; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 62-79
Persistent link: https://www.econbiz.de/10011763794
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The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
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Product scent and memory
Krishna, Aradhna; Lwin, May O.; Morrin, Maureen - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
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The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 988-1003
Persistent link: https://www.econbiz.de/10009540269
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Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Aydinoğlu, Nİlüfer Z.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1095-1112
Persistent link: https://www.econbiz.de/10009006645
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Language choice in advertising to bilinguals : asymmetric effects for multinationals versus local firms
Krishna, Aradhna; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 692-705
Persistent link: https://www.econbiz.de/10003806962
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Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption
Aydinoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 2-19
Persistent link: https://www.econbiz.de/10009777171
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Something to chew on : the effects of oral haptics on mastication, orosensory perception, and calorie estimation
Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 261-273
Persistent link: https://www.econbiz.de/10010401142