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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Consumer behaviour
581
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581
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151
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Experiment
54
Personality psychology
54
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Janiszewski, Chris A.
11
Krishna, Aradhna
8
Laran, Juliano
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Wyer, Robert S.
8
Bagchi, Rajesh
7
Berger, Jonah
7
McGill, Ann L.
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Shiv, Baba
7
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6
Bearden, William O.
6
Lichtenstein, Donald R.
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Meyers-Levy, Joan
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Morales, Andrea C.
6
Vohs, Kathleen D.
6
Wilcox, Keith
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Belk, Russell W.
5
Dahl, Darren W.
5
Fishbach, Ayelet
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5
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Zhang, Ying
5
Aaker, Jennifer
4
Ahluwalia, Rohini
4
Alba, Joseph W.
4
Arnould, Eric J.
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Bolton, Lisa E.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
2,210
Journal of retailing and consumer services
1,975
International journal of hospitality management
771
International journal of consumer studies
770
Psychology & marketing
692
The journal of brand management : an international journal
672
NBER working paper series
657
SpringerLink / Bücher
633
Working paper / National Bureau of Economic Research, Inc.
556
The journal of product & brand management
495
NBER Working Paper
491
Journal of marketing research : JMR
421
European Journal of Marketing
420
Asia Pacific journal of marketing and logistics
412
European journal of marketing : EJM
408
Journal of Consumer Marketing
385
Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of marketing management : MM
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of marketing
347
Journal of travel and tourism marketing
343
Tourism management : research, policies, practice
343
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
342
Journal of retailing
334
Journal of international consumer marketing
331
Journal of marketing communications
328
Journal of fashion marketing and management
317
International journal of retail & distribution management
315
Marketing letters : a journal of research in marketing
315
Cogent business & management
312
Journal of Product & Brand Management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
298
Journal of the Academy of Marketing Science
296
The journal of consumer marketing
295
Journal of consumer behaviour : an international research review
293
International journal of contemporary hospitality management
287
Marketing intelligence & planning
285
The journal of services marketing
275
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ECONIS (ZBW)
593
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593
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1
Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
Saved in:
2
The effect of
brand
commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 851-863
Persistent link: https://www.econbiz.de/10003807433
Saved in:
3
Does your company have the right logo? : how and why circular- and angular-logo shapes influence
brand
attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
4
Performance
brand
placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
5
When
brand
logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
6
Coke vs. Pepsi :
brand
compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
7
Brand
-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
8
Out-of-category
brand
imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
9
Brand
public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
10
Toward a theory of status consumption in less industrialized countries
Üstüner, Tuba
;
Holt, Douglas B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003982909
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