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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Consumer behaviour
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Janiszewski, Chris A.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
2,312
Journal of retailing and consumer services
1,984
International journal of hospitality management
797
International journal of consumer studies
770
Psychology & marketing
707
The journal of brand management : an international journal
668
SpringerLink / Bücher
656
NBER working paper series
628
Working paper / National Bureau of Economic Research, Inc.
542
The journal of product & brand management
497
NBER Working Paper
468
Journal of marketing research : JMR
429
European Journal of Marketing
420
European journal of marketing : EJM
416
Asia Pacific journal of marketing and logistics
412
Journal of Consumer Marketing
385
Management science : journal of the Institute for Operations Research and the Management Sciences
379
Journal of business ethics : JOBE
377
Journal of marketing management : MM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Tourism management : research, policies, practice
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Cogent business & management
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Journal of marketing
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Journal of travel and tourism marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Journal of international consumer marketing
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Journal of marketing communications
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Discussion paper series / IZA
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
321
Journal of fashion marketing and management
317
Journal of Product & Brand Management
310
International journal of retail & distribution management
308
Journal of consumer behaviour : an international research review
305
International journal of contemporary hospitality management
304
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
299
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ECONIS (ZBW)
630
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1
Implicit self-referencing : the effect of nonvolitional self-association on
brand
and product attitude
Perkins, Andrew W.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 142-156
Persistent link: https://www.econbiz.de/10009563542
Saved in:
2
The effect of
brand
commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 851-863
Persistent link: https://www.econbiz.de/10003807433
Saved in:
3
Does your company have the right logo? : how and why circular- and angular-logo shapes influence
brand
attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
4
Performance
brand
placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
5
When
brand
logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
6
Coke vs. Pepsi :
brand
compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
7
Brand
-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
8
Out-of-category
brand
imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
9
Brands as rivals : consumer pursuit of distinctiveness and the role of
brand
anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
10
Brand
public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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