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Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
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Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
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Language choice in advertising to bilinguals : asymmetric effects for multinationals versus local firms
Krishna, Aradhna; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 692-705
Persistent link: https://www.econbiz.de/10003806962
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Using differentiated brands to deflect exclusion and protect inclusion : the moderating role of self-esteem on attachment to differentiated brands
Dommer, Sara Loughran; Swaminathan, Vanitha; Ahluwalia, … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 657-675
Persistent link: https://www.econbiz.de/10010226748
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When brand personality matters : the moderating role of attachment styles
Swaminathan, Vanitha; Stilley, Karen M.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 985-1002
Persistent link: https://www.econbiz.de/10003861949
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Re-Inquiries - How Prevalent is the Negativity Effect In Consumer Environments?
Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 29 (2002) 2, pp. 270-279
Persistent link: https://www.econbiz.de/10006653791
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The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective
Ahluwalia, Rohini; Gürhan-Canli, Zeynep - In: Journal of consumer research : JCR ; an … 27 (2000) 3, pp. 371-381
Persistent link: https://www.econbiz.de/10006660725
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Examination of Psychological Processes Underlying Resistance to Persuasion
Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 27 (2000) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10006661735
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Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions
Ahluwalia, Rohini; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10006646324
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When Brand Personality Matters: The Moderating Role of Attachment Styles
Swaminathan, Vanitha; Stilley, Karen M.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 35 (2009) 6, pp. 985-1002
Persistent link: https://www.econbiz.de/10008233219