//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising client‐agency rela...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
61
Konsumentenverhalten
61
Decision
59
Entscheidung
59
Advertising
31
Werbung
31
USA
14
United States
14
Experiment
12
Advertising effects
11
Personality psychology
11
Persönlichkeitspsychologie
11
Werbewirkung
11
Decision theory
10
Entscheidungstheorie
10
Emotion
8
Cognition
7
Kognition
7
Brand
6
Markenartikel
6
Psychology of advertising
5
Theorie
5
Theory
5
Werbepsychologie
5
Decision under risk
4
Economics of information
4
Entscheidung unter Risiko
4
Informationsökonomik
4
Brand image
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
Information behaviour
3
Informationsverhalten
3
Markenimage
3
Nutzen
3
Product information
3
Produktinformation
3
Social behaviour
3
Soziales Verhalten
3
Utility
3
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
90
Type of publication (narrower categories)
All
Article in journal
90
Aufsatz in Zeitschrift
90
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
90
Author
All
Pham, Michel T.
4
Chang, Hannah H.
3
Laran, Juliano
3
Sela, Aner
3
Walker Reczek, Rebecca
3
Berger, Jonah
2
Chae, Boyoun
2
Häubl, Gerald
2
Keller, Kevin Lane
2
Lamberton, Cait
2
Langhe, Bart de
2
Levav, Jonathan
2
Lynch, John G.
2
Meyers-Levy, Joan
2
Nikolova, Hristina
2
Parker, Jeffrey R.
2
Simonson, Itamar
2
Sternthal, Brian
2
Wan, Echo Wen
2
Wernerfelt, Birger
2
Agrawal, Nidhi
1
Ahluwalia, Rohini
1
Alba, Joseph W.
1
Allan, David
1
Allen, Chris T.
1
Amir, On
1
Andrade, Eduardo B.
1
Arnould, Eric J.
1
Belk, Russell W.
1
Bettman, James R.
1
Blanchard, Simon J.
1
Bone, Sterling A.
1
Botti, Simona
1
Bryant, Jennings
1
Burke, Marian C.
1
Burke, Raymond R.
1
Burson, Katherine A.
1
Chattopadhyay, Amitava
1
Chernev, Alexander
1
Cho, Cecile K.
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
European journal of operational research : EJOR
459
Management science : journal of the Institute for Operations Research and the Management Sciences
317
Journal of business research : JBR
297
Management Decision
252
European Journal of Marketing
239
Journal of advertising research
212
Journal of behavioral decision making
212
International journal of advertising : the review of marketing communications
211
Journal of Consumer Marketing
189
Journal of business ethics : JOBE
188
International journal of advertising : the quarterly review of marketing communications
186
Journal of economic behavior & organization : JEBO
186
Theory and decision : an international journal for multidisciplinary advances in decision science
184
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
172
Journal of marketing communications
153
SpringerLink / Bücher
149
Journal of economic psychology : research in economic psychology and behavioral economics
145
NBER working paper series
141
International journal of production research
140
Group decision and negotiation
137
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
128
Journal of risk and uncertainty : JRU
122
Europäische Hochschulschriften / 5
121
Economics letters
114
NBER Working Paper
114
Working paper / National Bureau of Economic Research, Inc.
114
Strategic Direction
112
Journal of economic theory
107
International Journal of Operations & Production Management
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
Young Consumers
101
Technological forecasting & social change : an international journal
100
Omega : the international journal of management science
98
Journal of the Operational Research Society
93
International journal of production economics
90
CESifo working papers
89
Journal of Business & Industrial Marketing
87
Journal of promotion management : JPM
87
more ...
less ...
Source
All
ECONIS (ZBW)
90
Showing
1
-
10
of
90
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
Saved in:
2
So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.
;
Schlosser, Ann E.
;
Poor, Morgan
;
Xu, Lidan
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
Saved in:
3
The effect of an interruption on risk decisions
Kupor, Daniella M.
;
Liu, Wendy
;
Amir, On
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1205-1219
Persistent link: https://www.econbiz.de/10011844171
Saved in:
4
Language choice in
advertising
to bilinguals : asymmetric effects for multinationals versus local firms
Krishna, Aradhna
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 692-705
Persistent link: https://www.econbiz.de/10003806962
Saved in:
5
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
6
Bilingualism and the emotional intensity of
advertising
language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Saved in:
7
Sex in
advertising
: gender differences and the role of relationship commitment
Dahl, Darren W.
;
Sengupta, Jaideep
;
Vohs, Kathleen D.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10003880182
Saved in:
8
Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
Saved in:
9
Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
Saved in:
10
The effects of thin and heavy media images on overweight and underweight consumers : social comparison processes and behavioral implications
Smeesters, Dirk
;
Mußweiler, Thomas
;
Mandel, Naomi
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 930-949
Persistent link: https://www.econbiz.de/10003962537
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->