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Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.; Germann, Frank; Bolton, Lisa E. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
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Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem
Dahl, Darren W.; Argo, Jennifer J.; Morales, Andrea C. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 860-871
Persistent link: https://www.econbiz.de/10009501086
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Altering speed of locomotion
Van den Bergh, Bram; Heuvinck, Nico; Schellekens, Gaby A. C. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 407-428
Persistent link: https://www.econbiz.de/10011584243
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Feeling mixed but not torn : the moderating role of construal level in mixed emotions appeals
Jiewen Hong; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 456-472
Persistent link: https://www.econbiz.de/10008662502
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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
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Contrast and assimilation effects of processing fluency
Shen, Hao; Jiang, Yuwei; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 876-889
Persistent link: https://www.econbiz.de/10003945195
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The influence of base rate and case information on health-risk perceptions : a unified model of self-positivity and self-negativity
Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 39 (2012/13) 5, pp. 931-946
Persistent link: https://www.econbiz.de/10009711958
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Lenses of the heart : how actors' and observers' perspectives influence emotional experiences
Hung, Iris W.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 270-282
Persistent link: https://www.econbiz.de/10010383250
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Effects of construal level on the price-quality relationship
Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 376-389
Persistent link: https://www.econbiz.de/10009272146
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The role of relationship norms in responses to service failures
Wan, Lisa C.; Hui, Michael K.; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 260-277
Persistent link: https://www.econbiz.de/10009272192