Narrow search
Showing 1 - 10 of 14
Cover Image
Conceptualizing value creation in the platform era
Wichmann, Julian R. K.; Reinartz, Werner J.; … - In: Journal of creating value 8 (2022) 2, pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
Cover Image
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Cover Image
Creating enduring customer value
Sheth, Jagdish N.; Uslay, Can - In: Journal of creating value 8 (2022) 2, pp. 241-252
Persistent link: https://www.econbiz.de/10014581507
Cover Image
Customer journey value : a conceptual framework
Hollebeek, Linda D.; Urbonavicius, Sigitas; Valdimar … - In: Journal of creating value 9 (2023) 1, pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Cover Image
Defining and measuring customer value : some reflections and new perspectives
Gallarza, Martina G.; Sánchez-Fernández, Raquel - In: Journal of creating value 9 (2023) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10014581524
Cover Image
Turning customers into citizens : the impact of online experiential value on customer citizenship behaviour
Shahin, Mahitab Mohamed - In: Journal of creating value 10 (2024) 1, pp. 130-145
Persistent link: https://www.econbiz.de/10014582623
Cover Image
Creating superior customer value in the now economy
Weinstein, Art - In: Journal of creating value 6 (2020) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10014580390
Cover Image
What is customer value and how can you create it?
Mahajan, Gautam - In: Journal of creating value 6 (2020) 1, pp. 119-121
Persistent link: https://www.econbiz.de/10014580439
Cover Image
Consumer value preferences in healthcare : insights for value-centred management
Saxena, Sumit; Amritesh; Misra, Subhas Chandra - In: Journal of creating value 7 (2021) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10014580982
Cover Image
The value co-creation through joint failure recovery : B2B settings
Bakhsh, N. Nik; Riivits-Arkonsuo, I. - In: Journal of creating value 8 (2022) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10014580993