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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Theorie"
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Advertising effects
Consumer behaviour
Theorie
Advertising
46
Werbung
46
Werbewirkung
23
Konsumentenverhalten
18
Internet marketing
12
Online-Marketing
12
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8
Social web
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Gangadharbatla, Harsha
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Pittman, Matthew
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Wen, Taylor Jing
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Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
180
Journal of business research : JBR
140
International journal of advertising : the quarterly review of marketing communications
138
Journal of advertising research
135
Journal of marketing communications
126
Journal of advertising : official publication of the American Academy of Advertising
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
Journal of promotion management : JPM
66
Journal of advertising
62
Journal of promotion management : innovations in planning and applied research
58
Journal of retailing and consumer services
50
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
46
International journal of industrial organization
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
NBER working paper series
41
SpringerLink / Bücher
40
European journal of marketing : EJM
39
Journal of current issues and research in advertising : JCIRA
39
NBER Working Paper
38
European journal of operational research : EJOR
37
Health marketing quarterly
36
CESifo working papers
33
Journal of marketing research : JMR
33
Discussion paper / Centre for Economic Policy Research
32
Working paper / National Bureau of Economic Research, Inc.
32
Journal of Consumer Marketing
31
Young consumers : insight and ideas for responsible marketers
28
Marketing letters : a journal of research in marketing
27
Journal of global marketing
26
Journal of marketing
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Asia Pacific journal of marketing and logistics
22
Journal of business ethics : JOBE
22
Journal of international consumer marketing
22
Lecture notes in economics and mathematical systems : LNEMS
22
Europäische Hochschulschriften / 5
21
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ECONIS (ZBW)
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1
Empowering emotion : the driving force of share and purchase intentions in viral
advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
2
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
3
Green
advertising
on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
4
Changing attitudes on social media : effects of fear and information in green
advertising
on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
5
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of
advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
6
Covid-19 and
advertising
: the case for a paradigm shift
Gangadharbatla, Harsha
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483542
Saved in:
7
The role of gender ideology in consumers' reception of ads featuring stay-at-home dads
Gangadharbatla, Harsha
;
Khedekar, Deepti
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10012483549
Saved in:
8
Comparing visual attention allocated to thematic, attribute and benefit sentences in
advertising
copy blocks : an eye tracking approach
Meeds, Robert
;
Farnall, Olan
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10012242948
Saved in:
9
Exploring
advertising
equity in fashion
advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
10
Audience reaction to comedic
advertising
violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
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