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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Advertising effects"
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Advertising effects
Advertising
46
Werbung
46
Werbewirkung
23
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
12
Online-Marketing
12
Social Web
8
Social web
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4
Emotion
4
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Viral marketing
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1
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Pittman, Matthew
2
Wen, Taylor Jing
2
Belobrovkina, Evgeniia
1
Ben Saad, Sihem
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
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1
Chau, Bolton K. H
1
Chaung, Un-Chae
1
Chen, Jie
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1
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1
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1
Evans, Nathaniel J.
1
Feng, Yang
1
Gangadharbatla, Harsha
1
Gulas, Charles S.
1
Haikel-Elsabeh, Marie
1
Ham, Chang-Dae
1
Hess, Brooklyn
1
Holiday, Steven
1
Hong, Ji Mi
1
Lee, Joonghwa
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Lim, Rachel Esther
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Loof, Travis
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Lou, Chen
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McCord, Amber
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Morris, Jon D.
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Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
163
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
116
Journal of marketing communications
115
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
41
Journal of retailing and consumer services
38
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
Journal of business ethics : JOBE
15
Marketing intelligence & planning
14
International journal of hospitality management
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
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ECONIS (ZBW)
23
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1
Empowering emotion : the driving force of share and purchase intentions in viral
advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
2
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
3
Green
advertising
on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
4
Changing attitudes on social media : effects of fear and information in green
advertising
on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
5
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of
advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
6
Covid-19 and
advertising
: the case for a paradigm shift
Gangadharbatla, Harsha
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483542
Saved in:
7
Exploring
advertising
equity in fashion
advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
8
Audience reaction to comedic
advertising
violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
9
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home
advertising
campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
10
Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven
;
Loof, Travis
;
Cummins, R. Glenn
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
Saved in:
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