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Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing; Choi, Chang-Won; Wu, Linwan; Morris, … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
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Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew; Oeldorf-Hirsch, Anne; Brannan, Ashley - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
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Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew; Read, Glenna L.; Chen, Jie - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
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Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of advertising
Shelton, Summer S.; Waddell, T. Franklin - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
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Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.; Stafford, Marla Royne - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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The role of gender ideology in consumers' reception of ads featuring stay-at-home dads
Gangadharbatla, Harsha; Khedekar, Deepti - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10012483549
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Comparing visual attention allocated to thematic, attribute and benefit sentences in advertising copy blocks : an eye tracking approach
Meeds, Robert; Farnall, Olan - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10012242948
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Exploring advertising equity in fashion advertising
Hess, Brooklyn; Phillips, Barbara J. - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
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Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang; Xie, Quan - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10012243105