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~isPartOf:"Journal of current issues and research in advertising"
~subject:"Werbung"
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Werbung
Consumer behaviour
47
Konsumentenverhalten
47
Advertising effects
22
Werbewirkung
22
Advertising
17
Brand management
16
Markenführung
16
Internet marketing
11
Online-Marketing
11
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11
Social web
11
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10
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6
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5
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4
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17
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Pittman, Matthew
2
Wen, Taylor Jing
2
Boerman, Sophie C.
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Buteau, Emily
1
Chaung, Un-Chae
1
Chen, Jie
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Cummins, R. Glenn
1
Diehl, Sandra
1
Eastin, Matthew S.
1
Evans, Nathaniel J.
1
Farnall, Olan
1
Feng, Yang
1
Gangadharbatla, Harsha
1
Haikel-Elsabeh, Marie
1
Ham, Chang-Dae
1
Hess, Brooklyn
1
Holiday, Steven
1
Hong, Ji Mi
1
Khedekar, Deepti
1
Lee, Joonghwa
1
Lim, Rachel Esther
1
Loof, Travis
1
McCord, Amber
1
Meeds, Robert
1
Morris, Jon D.
1
Mueller, Barbara
1
Mueller, Sophia
1
Oeldorf-Hirsch, Anne
1
Phillips, Barbara J.
1
Read, Glenna L.
1
Ryu, Sann
1
Sar, Sela
1
Shelton, Summer S.
1
Sun, Shuoya
1
Taylor, Charles Raymond
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Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
122
Journal of business research : JBR
102
Journal of marketing communications
95
Journal of advertising research
75
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
52
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of promotion management : JPM
42
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
38
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Young consumers : insight and ideas for responsible marketers
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Journal of historical research in marketing
13
SpringerLink / Bücher
13
Australasian marketing journal
11
European journal of operational research : EJOR
11
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
17
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1
Exploring advertising equity in
fashion
advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
2
Comparing visual attention allocated to thematic, attribute and benefit sentences in advertising copy blocks : an eye tracking approach
Meeds, Robert
;
Farnall, Olan
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10012242948
Saved in:
3
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
4
Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven
;
Loof, Travis
;
Cummins, R. Glenn
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
Saved in:
5
Advertising in a quantified world : a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies
Brinson, Nancy H.
;
Eastin, Matthew S.
;
Bright, Laura F.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10012243113
Saved in:
6
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
7
Privacy concerns matter, knowledge does not : investigating effects of online behavioral advertising among Chinese and dutch adults
Zhang, Dong
;
Voorveld, Hilde
;
Boerman, Sophie C.
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 392-410
Persistent link: https://www.econbiz.de/10014416051
Saved in:
8
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
9
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
10
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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