//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of current issues and research in advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gesellschaftspolitische Releva...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
46
Werbung
46
Advertising effects
23
Werbewirkung
23
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
12
Online-Marketing
12
Social Web
8
Social web
8
Coronavirus
4
Emotion
4
USA
3
United States
3
Advertising industry
2
Brand management
2
Business ethics
2
China
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Economic ethics
2
Ethics
2
Ethik
2
Markenführung
2
Perception
2
Unternehmensethik
2
Viral marketing
2
Virales Marketing
2
Wahrnehmung
2
Werbewirtschaft
2
Wirtschaftsethik
2
Advertising planning
1
Arzneimittel
1
Bibliometrics
1
Bibliometrie
1
Biotechnologie
1
Biotechnology
1
Blockchain
1
Brand image
1
Business Angels
1
more ...
less ...
Online availability
All
Undetermined
41
Free
5
Type of publication
All
Article
45
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Aufsatzsammlung
1
Language
All
English
46
Author
All
Belobrovkina, Evgeniia
2
Callister, Mark
2
Gangadharbatla, Harsha
2
Ham, Chang-Dae
2
Pittman, Matthew
2
Rodgers, Shelly
2
Schauster, Erin
2
Stern, Lesa A.
2
Wen, Taylor Jing
2
Xie, Quan
2
Bae, Jongwan
1
Baek, Tae Hyun
1
Ben Saad, Sihem
1
Boerman, Sophie C.
1
Bradshaw, Amanda S.
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Brown, Stephen
1
Buteau, Emily
1
Carlson, Les
1
Chan, Terri H.
1
Chau, Bolton K. H
1
Chaung, Un-Chae
1
Chen, Jie
1
Choi, Chang-Won
1
Chuan, Ching-Hua
1
Cummins, R. Glenn
1
Dahlén, Micael
1
Delbaere, Marjorie
1
Diehl, Sandra
1
Eastin, Matthew S.
1
Evans, Nathaniel J.
1
Farnall, Olan
1
Feng, Yang
1
Fox, Alexa K.
1
Groth, Spencer
1
Gulas, Charles S.
1
Habib, Sabrina
1
Haikel-Elsabeh, Marie
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising
Journal of advertising research
241
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
78
European journal of operational research : EJOR
73
Journal of historical research in marketing
72
European journal of marketing : EJM
68
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
63
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
48
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
43
Markenartikel : das Magazin für Markenführung
41
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
The American economic review
34
Esomar congress
33
Journal of global marketing
33
Applied economics
32
Advertising theory
31
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital body disturbances in advertising : attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
4
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
5
It's time for TGA : truly good advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
6
Truly bad advertising : the badder, the better
Brown, Stephen
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 132-137
Persistent link: https://www.econbiz.de/10012582505
Saved in:
7
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
8
Insights about the ethical and moral state of advertising practitioners
Richardson-Greenfield, Pam
;
La Ferle, Carrie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10012582522
Saved in:
9
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
10
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->