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Advertising
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Journal of current issues and research in advertising
Journal of advertising research
242
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
180
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Young Consumers
83
Journal of marketing
76
European journal of operational research : EJOR
73
Journal of historical research in marketing
73
Marketing Science
69
European journal of marketing : EJM
68
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
64
Journal of retailing and consumer services
64
International journal of internet marketing and advertising : IJIMA
61
International Marketing Review
59
Psychology & marketing
58
Strategic Direction
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of Services Marketing
46
Marketing : ZFP ; journal of research and management
46
NBER Working Paper
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
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ECONIS (ZBW)
46
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1
Digital body disturbances in
advertising
: attraction or repulsion?
Callister, Mark
;
Stern, Lesa A.
;
John, Kevin K.
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral
advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
4
Green
advertising
on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
5
It's time for TGA : truly good
advertising
Dahlén, Micael
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10012582503
Saved in:
6
Truly bad
advertising
: the badder, the better
Brown, Stephen
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 132-137
Persistent link: https://www.econbiz.de/10012582505
Saved in:
7
Changing attitudes on social media : effects of fear and information in green
advertising
on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
8
Insights about the ethical and moral state of
advertising
practitioners
Richardson-Greenfield, Pam
;
La Ferle, Carrie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10012582522
Saved in:
9
Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of
advertising
Shelton, Summer S.
;
Waddell, T. Franklin
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
Saved in:
10
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media
advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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