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~isPartOf:"Journal of current issues and research in advertising"
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Advertising
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Wen, Taylor Jing
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Belobrovkina, Evgeniia
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Gangadharbatla, Harsha
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Ham, Chang-Dae
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Journal of current issues and research in advertising
Journal of business research : JBR
242
Journal of advertising research
236
International journal of advertising : the review of marketing communications
214
Corporate communications : an international journal
199
International journal of advertising : the quarterly review of marketing communications
184
Journal of marketing communications
174
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of advertising
169
SpringerLink / Bücher
164
Journal of communication management : an international journal
144
Journal of business ethics : JOBE
121
Journal of promotion management : JPM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
European journal of marketing : EJM
82
Journal of marketing
75
Journal of promotion management : innovations in planning and applied research
72
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
NBER working paper series
66
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
61
Jahrbuch der Absatz- und Verbrauchsforschung
59
Psychology & marketing
59
The accounting review : a publication of the American Accounting Association
59
NBER Working Paper
57
International journal of industrial organization
56
Research
56
Health marketing quarterly
55
Working paper / National Bureau of Economic Research, Inc.
54
Public Relations : ein Handbuch
52
Journal of current issues and research in advertising : JCIRA
51
Europäische Hochschulschriften / 5
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing : ZFP ; journal of research and management
49
Corporate reputation review : an international journal
45
Corporate social responsibility and environmental management
45
Economics letters
45
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ECONIS (ZBW)
49
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1
Expectations for advertising and public relations education from agency executives : a comparative study between China and the United States
Xie, Quan
;
Schauster, Erin
;
Neill, Marlene S.
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012243084
Saved in:
2
Green CSR communication to internal audiences : the persuasive power of normative appeals to employees' green behaviors
Kang, Eun Yeon
;
Kang, Soo Yeon
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 473-496
Persistent link: https://www.econbiz.de/10014444789
Saved in:
3
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
4
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
5
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
6
Comparing visual attention allocated to thematic, attribute and benefit sentences in advertising copy blocks : an eye tracking approach
Meeds, Robert
;
Farnall, Olan
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10012242948
Saved in:
7
Exploring advertising equity in fashion advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
8
Audience reaction to comedic advertising violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
9
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
10
Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven
;
Loof, Travis
;
Cummins, R. Glenn
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012243112
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