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~isPartOf:"Journal of current issues and research in advertising"
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Journal of current issues and research in advertising
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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ECONIS (ZBW)
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The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa
;
Wen, Jing
;
Kim, Eunice
;
Morris, Jon D.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012242967
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
4
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
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