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A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy; Springston, Jeffrey K.; Lariscy, Ruth … - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
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Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei; Liu, Yung-I - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
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The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising
Henley, Walter Hodges; Philhours, Melodie; Ranganathan, … - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 89-103
Persistent link: https://www.econbiz.de/10003862227
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Beyond culture : a proposal for agent-based content analyses of international advertisements
Gao, Zhihong - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 105-116
Persistent link: https://www.econbiz.de/10003862230
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The effects of advertising spending on satisfaction : a comparison study of bank and supermarket industries
Ha, Hong-youl; Muthaly, Siva - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 87-97
Persistent link: https://www.econbiz.de/10003807892
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Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
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The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing; Sar, Sela; Anghelcev, George - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
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Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam; Kim, Kyongseok; Hayes, Jameson L. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
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Memorable metaphor : how different elements of visual rhetoric affect resource allocation and memory for advertisements
Peterson, Matthew; Wise, Kevin; Ren, Yilin; Wang, Zongyuan - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10011745236
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Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin; Huh, Jisu - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 92-105
Persistent link: https://www.econbiz.de/10011745253