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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
72
Journal of marketing
72
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
55
International journal of industrial organization
54
Psychology & marketing
53
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
46
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
42
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
CESifo working papers
32
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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ECONIS (ZBW)
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1
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
2
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
3
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
4
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
5
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
6
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
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7
Alcoholic beverage advertising : an integrative interdisciplinary review
Hovland, Roxanne W.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 88-114
Persistent link: https://www.econbiz.de/10011304687
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8
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
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9
The effects of gain versus loss message framing and point of reference on consumer responses to green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Wang, Weirui
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10011304690
Saved in:
10
Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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