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Effects of Ad-Brand Incongruency
Dahlén, Micael; Lange, Fredrik; Sjödin, Henrik; … - In: Journal of current issues and research in advertising : … 27 (2005) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10008116031
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Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
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Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements
Törn, Fredrik - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 20-37
Persistent link: https://www.econbiz.de/10010033581
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A rhetorical question : what is the impact of non-traditional media for low- and high-reputation brands?
Dahlén, Micael - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 13-23
Persistent link: https://www.econbiz.de/10003929287
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A Rhetorical Question: What Is the Impact of Non-traditional Media for Low- and High-Reputation Brands?
Dahlén, Micael - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 13-25
Persistent link: https://www.econbiz.de/10008346604
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Interference Effects of a Purchase on Subsequent Advertising Within the Category
Dahlén, Micael; Nordfält, Jens - In: Journal of current issues and research in advertising : … 26 (2004) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008117187
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When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media
Dahlén, Micael; Edenius, Mats - In: Journal of current issues and research in advertising : … 29 (2007) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10008125734
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Publicity vs. Advertising in a Cluttered Environment Effects on Attention and Brand Identification
Rosengren, Sara - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 27-36
Persistent link: https://www.econbiz.de/10008167832