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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs
Torres, Ivonne M.; Limbu, Yam B. - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
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Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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What products can benefit from African American advertising appeals? : the moderating role of product involvement
Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10009671504
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What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement
Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10009974248