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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Spears, Nancy
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Holmes, Gary R.
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Journal of current issues and research in advertising : JCIRA
Journal of business research : JBR
11
Journal of consumer behaviour : an international research review
7
Journal of retailing and consumer services
6
Journal of advertising : official publication of the American Academy of Advertising
5
Psychology & marketing
5
European Journal of Marketing
4
Journal of customer behaviour
4
The journal of brand management : an international journal
4
Journal of Services Marketing
3
The journal of services marketing
3
International Journal of Bank Marketing
2
Journal of Consumer Marketing
2
Journal of electronic commerce research : JECR
2
Journal of international consumer marketing
2
Journal of managerial issues : JMI
2
Journal of promotion management : JPM
2
Journal of retailing
2
Journal of strategic marketing
2
Business & economics
1
European journal of marketing
1
International Journal of Quality & Reliability Management
1
International Journal of Retail & Distribution Management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of quality & reliability management
1
International journal of retail & distribution management
1
Journal of Business Research
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Product & Brand Management
1
Journal of business logistics : JBL
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Psychology & Marketing
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Thunderbird International Business Review
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An investigation of match-up effects : influential sources of fit and the generative role of imagination
Holmes, Gary R.
;
Spears, Nancy
;
Blankson, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009770253
Saved in:
2
An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination
Holmes, Gary R.
;
Spears, Nancy
;
Blankson, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 151-165
Persistent link: https://www.econbiz.de/10010082623
Saved in:
3
An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination
Holmes, Gary R
;
Spears, Nancy
;
Blankson, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2012
)
1
,
pp. 151-165
Persistent link: https://www.econbiz.de/10010151790
Saved in:
4
Measuring Attitude Toward the Brand and Purchase Intentions
Spears, Nancy
;
Singh, Surendra N.
- In:
Journal of current issues and research in advertising : …
26
(
2004
)
2
,
pp. 53-66
Persistent link: https://www.econbiz.de/10008117151
Saved in:
5
A Note on Green Sentiments and the Human-Animal Relationship in Print Advertsing During the 20th Century
Spears, Nancy
;
Germain, Richard
- In:
Journal of current issues and research in advertising : …
29
(
2007
)
2
,
pp. 55-64
Persistent link: https://www.econbiz.de/10008125021
Saved in:
6
Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising
Spears, Nancy
;
Paswan, Audhesh K.
;
Kahla, Marlene
- In:
Journal of current issues and research in advertising : …
28
(
2006
)
2
,
pp. 65-76
Persistent link: https://www.econbiz.de/10008126208
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