Narrow search
Showing 1 - 10 of 12
Cover Image
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.; Carlson, Les - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Cover Image
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta; Hoffmann, Stefan; Hutter, Katharina - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Cover Image
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.; Lancaster, Alyse R.; Lancaster, Kent M. - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Cover Image
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Cover Image
The content of cosmetic surgery advertisements placed in large city magazines, 1985 - 2004
Hennink-Kaminski, Heidi; Reid, Leonard N.; King, Karen … - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 41-57
Persistent link: https://www.econbiz.de/10008822601
Cover Image
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom; Childers, Courntey Carpenter; Reid, … - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Cover Image
"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya; Wolburg, Joyce Marquette - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
Cover Image
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Cover Image
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Cover Image
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.; Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003862200