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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Advertising effects
59
Werbewirkung
59
Advertising
37
Werbung
37
Consumer behaviour
31
Konsumentenverhalten
31
USA
10
United States
10
Internet marketing
8
Online-Marketing
8
Print advertising
8
Printwerbung
8
Brand image
6
Emotion
6
Gender
6
Geschlecht
6
Markenimage
6
Psychology of advertising
6
Werbepsychologie
6
Brand management
4
Markenführung
4
Social Marketing
4
Social marketing
4
Arzneimittel
3
Bibliometrics
3
Bibliometrie
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Children
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Cognition
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Comparison
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Credibility
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Ethnic group
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Ethnische Gruppe
3
Fernsehwerbung
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Glaubwürdigkeit
3
Humor
3
Kinder
3
Kognition
3
Personality psychology
3
Persönlichkeitspsychologie
3
Pharmaceuticals
3
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English
61
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Torres, Ivonne M.
4
Aalberts, Robert J.
2
Appiah, Osei
2
Bakir, Aysen
2
Beentjes, Johannes W.
2
Bosman, Jan A. M.
2
Eisend, Martin
2
Evans, Nathaniel J.
2
Gisbergen, Marnix S. van
2
Haley, Eric
2
Ketelaar, Paul E.
2
Lee, Yoon-joo
2
Luna-Nevarez, Cuauhtemoc
2
Malkewitz, Keven
2
Nill, Alexander F.
2
Palan, Kay M.
2
Putrevu, Sanjay
2
Stafford, Marla Royne
2
Yoon, Hye Jin
2
Abernethy, Avery M.
1
Aiken, K. Damon
1
Akhavan, Roya
1
Anghelcev, George
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Ball, Jennifer Gerard
1
Bee, Colleen
1
Beerli-Palacio, Asunción
1
Carlson, Les
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
Coleman, Renita
1
Daugherty, Terry
1
Deitz, George
1
Deitz, George D.
1
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Journal of current issues and research in advertising : JCIRA
Journal of advertising research
273
Journal of advertising : official publication of the American Academy of Advertising
257
Journal of business research : JBR
233
International journal of advertising : the quarterly review of marketing communications
222
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
195
NBER working paper series
188
Working paper / National Bureau of Economic Research, Inc.
166
NBER Working Paper
164
Psychology & marketing
153
Journal of promotion management : JPM
117
Journal of health economics
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Discussion paper series / IZA
92
Journal of retailing and consumer services
92
IZA Discussion Papers
86
Journal of economic psychology : research in economic psychology and behavioral economics
83
Journal of promotion management : innovations in planning and applied research
81
SpringerLink / Bücher
80
Journal of marketing research : JMR
77
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Applied economics
64
Marketing letters : a journal of research in marketing
62
Health marketing quarterly
58
World Bank E-Library Archive
57
IZA Discussion Paper
56
Health economics
55
Marketing : ZFP ; journal of research and management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
44
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
42
Asia Pacific journal of marketing and logistics
38
The journal of product & brand management
38
American journal of agricultural economics
37
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ECONIS (ZBW)
61
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1
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-
smoking
print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
2
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
3
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
4
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
5
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
6
Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
Saved in:
7
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
8
Outdoor advertising recall : a comparison of newer technology and traditional billboards
Osborne, Anne C.
;
Coleman, Renita
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003770176
Saved in:
9
Online advertising research in advertising journals : a review
Ha, Louisa
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10003770180
Saved in:
10
Attention for open and closed advertisements
Ketelaar, Paul E.
;
Gisbergen, Marnix S. van
;
Bosman, …
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003807862
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