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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.; Putrevu, Sanjay - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo; Haley, Eric; Avery, Elizabeth Johnson - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
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Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei; Liu, Yung-I - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
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Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
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How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.; Lancaster, Alyse R.; Lancaster, Kent M. - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
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Outdoor advertising recall : a comparison of newer technology and traditional billboards
Osborne, Anne C.; Coleman, Renita - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10003770176
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Online advertising research in advertising journals : a review
Ha, Louisa - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 31-48
Persistent link: https://www.econbiz.de/10003770180
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Attention for open and closed advertisements
Ketelaar, Paul E.; Gisbergen, Marnix S. van; Bosman, … - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 15-25
Persistent link: https://www.econbiz.de/10003807862