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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Journal of current issues and research in advertising : JCIRA
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of consumer affairs : official publication of the American Council on Consumer Interests
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of Consumer Marketing
5
Journal of advertising research
5
International journal of advertising : the review of marketing communications
4
Journal of Services Marketing
4
Journal of advertising
4
Journal of current issues and research in advertising
4
Psychology & marketing
4
The journal of services marketing
4
Journal of Business Strategy
3
Journal of business research : JBR
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
European Journal of Marketing
2
Health marketing quarterly
2
International journal of production economics
2
Journal of Business Research
2
Journal of Consumer Affairs
2
Journal of education for business
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Market Research Society : JMRS
2
The service industries journal
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Advertising, promotion, and new media
1
Digital advertising : theory and research
1
Green advertising and the reluctant consumer
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Physical Distribution & Logistics Management
1
International Journal of Production Economics
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of physical distribution & logistics management : IJPD & LM
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Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
2
Are products more real on reality shows? : an exploratory study of product placement in reality television programming
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 248-266
Persistent link: https://www.econbiz.de/10009671475
Saved in:
3
Being human : how anthropomorphic presentations can enhance advertising effectiveness
Hart, Phillip
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011745262
Saved in:
4
The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization
Stafford, Marla Royne
;
Tripp, Carolyn
;
Bienstock, Carol C.
- In:
Journal of current issues and research in advertising : …
26
(
2004
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10008117184
Saved in:
5
Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model
Stafford, Marla Royne
;
Spears, Nancy E.
;
Hsu, Chung-kue
- In:
Journal of current issues and research in advertising : …
25
(
2003
)
2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10008117839
Saved in:
6
The Advantages of Atypical Advertisements for Stereotyped Product Categories
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising : …
24
(
2002
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10008119117
Saved in:
7
Advertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy and Gender on Radio Advertising Effectiveness
Stafford, Marla Royne
;
Stafford, Thomas F.
- In:
Journal of current issues and research in advertising : …
23
(
2001
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10008119874
Saved in:
8
Mechanical Commercial Avoidance: A Uses and Gratifications Perspective
Stafford, Marla Royne
;
Stafford, Thomas F.
- In:
Journal of current issues and research in advertising : …
18
(
1996
)
2
,
pp. 27-38
Persistent link: https://www.econbiz.de/10008123670
Saved in:
9
Toward a Pragmatic Understanding of the Advertising and Public Policy Literature
Rotfeld, Herbert Jack
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising : …
29
(
2007
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10008125731
Saved in:
10
Are Products More Real on Reality Shows? An Exploratory Study of Product Placement in Reality Television Programming
Kowalczyk, Christine M.
;
Royne, Marla B.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 248-267
Persistent link: https://www.econbiz.de/10009999436
Saved in:
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