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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …

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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

artisanal fashion in India for brand story relevance in challenging times -- Section 3 - Fashion Marketing in Emerging Economies …Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter …

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Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model

Church, Nancy J. - In: Journal of economic psychology : research in economic … 6 (1985) 3, pp. 231-253

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The behavioral economics of consumer brand choice : establishing a methodology

Foxall, Gordon R.; Schrezenmaier, Teresa C. - In: Journal of economic psychology : research in economic … 24 (2003) 5, pp. 675-695

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Cognitive styles and personal involvement of market initiators for "healthy" food brands : implications for adoption theory

Foxall, Gordon R. - In: Journal of economic psychology : research in economic … 14 (1993) 1, pp. 33-56

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Theoretical progress in consumer psychology : the contribution of a behavioural analysis of choice

Foxall, Gordon R. - In: Journal of economic psychology : research in economic … 7 (1986) 4, pp. 393-414

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Behavior analysis and consumer psychology

Foxall, Gordon R. - In: Journal of economic psychology : research in economic … 15 (1994) 1, pp. 5-91

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Cross-cultural differences in materialism

Ger, Güliz - In: Journal of economic psychology : research in economic … 17 (1996) 1, pp. 55-77

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The emotional texture of consumer environments : a systematic approach to atmospherics

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Representing global consumers: desire, possession, and identity

Belk, Russell W. - In: The SAGE handbook of marketing theory, (pp. 283-298). 2010

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