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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schlager, Tobias"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Online retailing"
~type_genre:"Article in journal"
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| 13 applied filters
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Cultural identity
Konsumentenverhalten
Markenführung
Online retailing
Consumer behaviour
11
Brand management
6
Social Web
5
Social web
5
Beziehungsmarketing
4
Brand
4
Markenartikel
4
Relationship marketing
4
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Advertising
2
Brand image
2
Markenimage
2
Online reviews
2
Sales promotion
2
Verkaufsförderung
2
Werbung
2
Attitude to in-game advertising
1
Behavioral intentions
1
Brand authenticity
1
Brand loyalty
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Congruity effects
1
Creativity
1
Customer integration
1
Customer satisfaction
1
Expert review
1
Fantasy games
1
Fashion
1
Fashion brands
1
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Article
10
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
11
Collection of articles of several authors
1
Sammelwerk
1
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All
English
11
Author
All
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schlager, Tobias
Verhoef, Peter C.
Yang, Jing
5
Dens, Nathalie
4
Luo, Xin
4
Bang Nguyen Viet
3
Estelami, Hooman
3
Ye, Qiang
3
Arora, Nilesh
2
Bae, Mikyeung
2
Bilro, Ricardo Godinho
2
Chen, Charlie C.
2
Cheong, Hyuk Jun
2
Durif, Fabien
2
Fang, Bin
2
Feng, Yang
2
Forsythe, Sandra
2
Guerreiro, João Pedro Silva Martins
2
Guo, Xitong
2
Huang, Hsin-Yi
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Kwon, Wi-suk
2
Ladeira, Wagner Junior
2
Langaro, Daniela
2
Lee, Jin Kyun
2
Lu, Qi
2
Manyiwa, Simon
2
Mohammed-Baksh, Sufyan
2
Mundel, Juan
2
Pandey, Neeraj
2
Peng, Zeyu
2
Prashar, Sanjeev
2
Prybutok, Victor R.
2
Rana, Sudhir
2
Santini, Fernando de Oliveira
2
Shen, Fuyuan
2
Sierra, Jeremy J.
2
Song, Peijian
2
Stewart, Kristin
2
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Published in...
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Journal of electronic commerce research : JECR
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
36
Journal of retailing and consumer services
13
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
7
Journal of the Academy of Marketing Science
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
5
Journal of marketing communications
5
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of promotion management : JPM
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The journal of product & brand management
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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Source
All
ECONIS (ZBW)
11
Showing
1
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10
of
11
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articles prioritized
date (newest first)
date (oldest first)
1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
7
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
8
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
9
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
10
The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
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