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Determinants of social media website attractiveness
Wirtz, Bernd W.; Piehler, Robert; Ullrich, Sebastian - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10009766341
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Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.; Göttel, Vincent - In: Journal of electronic commerce research : JECR 17 (2016) 2, pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
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Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.; Göttel, Vincent; Daiser, Peter - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
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Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian; Wirtz, Bernd W.; Weyerer, Jan C. - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Cover Image
Determinants of social media website attractiveness
Wirtz, Bernd W.; Piehler, Robert; Ullrich, Sebastian - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10010160028