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Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.; Gwebu, Kholekile L. - In: Journal of electronic commerce research : JECR 12 (2011) 4, pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
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Shopping in virtual worlds : perceptions, motivations, and behavior
Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 12 (2011) 4, pp. 320-335
Persistent link: https://www.econbiz.de/10009545624
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Exploring factors influencing organizational adoption of augmented reality in e-commerce : empirical analysis using technology-organization-environment model
Chandra, Shalini; Kumar, Karippur Nanda - In: Journal of electronic commerce research : JECR 19 (2018) 3, pp. 237-265
Persistent link: https://www.econbiz.de/10011925065
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Impact of online flow on brand experience and loyalty
Shim, Soo In; Forsythe, Sandra; Kwon, Wi-suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
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The role of self-congruence, marketing models, and product conspicuousness in college students' online cosmetics shopping
Lo, Chia-Lun; Tseng, Hsiao-Ting - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 76-94
Persistent link: https://www.econbiz.de/10012519236
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Driving e-commerce brand attachment through green packaging : an empirical investigation
Zhao, Xu; Pan, Cheng; Cai, Jingxuan; Luo, Xin; Wu, Jiang - In: Journal of electronic commerce research : JECR 22 (2021) 3, pp. 178-198
Persistent link: https://www.econbiz.de/10012816198
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Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 16-35
Persistent link: https://www.econbiz.de/10011865633
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Exploring intentions to use virtual worlds for business
Shen, Jia; Eder, Lauren B. - In: Journal of electronic commerce research : JECR 10 (2009) 2, pp. 94-103
Persistent link: https://www.econbiz.de/10003886474
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Can social capital be transferred cross the boundary of the real and virtual worlds? : an empirical investigation of Twitter
Ye, Qiang; Fang, Bin; He, Wei; Hsieh, J. J. Po-an - In: Journal of electronic commerce research : JECR 13 (2012) 2, pp. 145-156
Persistent link: https://www.econbiz.de/10009573325
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Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 16 (2015) 3, pp. 218-241
Persistent link: https://www.econbiz.de/10011372580