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Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong; Chang, Ya Ping - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
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Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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Determinants of social media website attractiveness
Wirtz, Bernd W.; Piehler, Robert; Ullrich, Sebastian - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10009766341
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Online purchase delay : the roles of online consumer experiences
Liao, Tze-hsien; Keng, Ching-jui - In: Journal of electronic commerce research : JECR 15 (2014) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10010378743
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Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi; Ye, Qiang; Law, Rob - In: Journal of electronic commerce research : JECR 15 (2014) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
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Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.; Göttel, Vincent - In: Journal of electronic commerce research : JECR 17 (2016) 2, pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
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Online engagement in investments of online travel agencies : a game-theoretic approach
Zheng, Xiabing; Guo, Xiaolong - In: Journal of electronic commerce research : JECR 17 (2016) 3, pp. 256-265
Persistent link: https://www.econbiz.de/10011563213
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Consumer learning embedded in electronic word of mouth
Lu, Xiaoling; Li, Yuzhu; Zhang, Zhe; Rai, Bharatendra - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 300-316
Persistent link: https://www.econbiz.de/10010476761
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Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling; Yin, Guopeng; He, Wei - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782