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Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda; Akinci, Serkan; Aksoy, Safak; Kaynak, Erdener - In: Journal of euromarketing 18 (2009) 2, pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
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Cross-cultural markets and consumer behaviors: the case of China and Turkey
Chu-Weininger, Ming Ying Lisa; Weininger, Michael A. - In: Journal of euromarketing 18 (2009) 3, pp. 189-198
Persistent link: https://www.econbiz.de/10003892427
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Organizational and exporting determinants affecting export promotion program awareness, utilization, and usefulness level
Köksal, Mehmet Haluk - In: Journal of euromarketing 18 (2009) 4, pp. 219-232
Persistent link: https://www.econbiz.de/10003945470
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How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas; Martinez, César Javier Sepúlveda; … - In: Journal of euromarketing 20 (2011) 1/2, pp. 63-84
Persistent link: https://www.econbiz.de/10009549045
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
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How many Europes are there? : an economic and cultural segmentation of the European market
Dursun-Kilic, Turkan; Kilic, Ceyhan - In: Journal of euromarketing 21 (2012) 2/3, pp. 136-152
Persistent link: https://www.econbiz.de/10009728875
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Global consumer culture positioning : the use of global consumer culture positioning appeals across four European countries
Czarnecka, Barbara; Keles, Serap - In: Journal of euromarketing 23 (2014) 3, pp. 59-67
Persistent link: https://www.econbiz.de/10010497693
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"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata; Pegan, Giovanna - In: Journal of euromarketing 23 (2014) 1/2, pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
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Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju. - In: Journal of euromarketing 23 (2014) 1/2, pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
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International branding : a framework for classification and analysis
Solberg, Carl Arthur - In: Journal of euromarketing 23 (2014) 1/2, pp. 5-21
Persistent link: https://www.econbiz.de/10010504731