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~isPartOf:"Journal of fashion marketing and management"
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Targeted advertising in the br...
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Konsumentenverhalten
292
Consumer behaviour
283
Mode
144
Fashion
140
Bekleidung
91
Clothing
89
Bekleidungsindustrie
69
Clothing industry
69
USA
63
United States
56
Brand management
47
Markenführung
47
Brand image
46
Markenimage
46
Luxury goods
44
Luxusgüter
44
Textile distribution
44
Textilhandel
44
Frauen
33
Women
32
Brand
31
Markenartikel
31
Online retailing
31
Online-Handel
31
Social Web
31
Social web
30
Jugendliche
25
Youth
24
Beziehungsmarketing
23
Relationship marketing
23
Internet marketing
21
Online-Marketing
21
E-commerce
20
Electronic Commerce
20
Öko-Produkt
20
Personality psychology
19
Persönlichkeitspsychologie
19
Sustainable product
19
Einzelhandel
15
Retail trade
15
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303
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2
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296
Aufsatz in Zeitschrift
296
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2
Sammelwerk
2
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305
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Lennon, Sharron J.
7
Phau, Ian
7
Yan, Ruoh-nan
6
Thomas, Jane Boyd
5
Chattaraman, Veena
4
Choo, Ho Jung
4
Johnson, Kim K. P.
4
Khare, Arpita
4
Kim, Hyunsook
4
Lee, Yuri
4
Sadachar, Amrut
4
Choi, Dooyoung
3
Costa, Marconi Freitas da
3
Harradine, Rod
3
Hodges, Nancy
3
Hustvedt, Gwendolyn
3
Jain, Sheetal
3
Kim, HaeJung
3
Kim, Jieun
3
Kim, Minjeong
3
Kinley, Tammy R.
3
Kwon, Wi-suk
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
3
Moore, Marguerite
3
Noh, Mijeong
3
Norton, Marjorie J. T.
3
Norum, Pamela S.
3
Ross, Jill
3
Seock, Yoo-kyoung
3
Watchravesringkan, Kittichai
3
Yoon, Namhee
3
Ahn, SooKyoung
2
Baghi, Ilaria
2
Bernard, John C.
2
Carroll, Kate
2
Carroll, Kathryn A.
2
Cassidy, Tracy Diane
2
Chakraborty, Swagata
2
Chang, Hyo Jung
2
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Journal of fashion marketing and management
Journal of business research : JBR
2,207
Journal of retailing and consumer services
1,993
International journal of consumer studies
781
International journal of hospitality management
775
Psychology & marketing
755
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
577
SpringerLink / Bücher
547
Journal of advertising research
540
Working paper / National Bureau of Economic Research, Inc.
491
European journal of marketing : EJM
436
Management science : journal of the Institute for Operations Research and the Management Sciences
436
NBER Working Paper
434
Journal of marketing research : JMR
422
Journal of marketing communications
415
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
406
Journal of marketing
375
The journal of brand management : an international journal
372
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
Journal of travel and tourism marketing
366
Tourism management : research, policies, practice
363
Journal of marketing management : MM
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Journal of advertising : official publication of the American Academy of Advertising
345
Journal of international consumer marketing
342
Marketing letters : a journal of research in marketing
336
International journal of advertising : the quarterly review of marketing communications
335
Journal of retailing
321
Cogent business & management
319
Technological forecasting & social change : an international journal
315
International journal of advertising : the review of marketing communications
310
Journal of consumer behaviour : an international research review
303
The journal of consumer marketing
300
Journal of the Academy of Marketing Science
299
International journal of retail & distribution management
297
Young consumers : insight and ideas for responsible marketers
293
Journal of business ethics : JOBE
292
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ECONIS (ZBW)
296
OLC EcoSci
9
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305
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1
Older women's responses to current fashion models
Kozar, Joy M.
;
Damhorst, Mary Lynn
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 338-350
Persistent link: https://www.econbiz.de/10003761549
Saved in:
2
"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement
Hwang, Chanmi
;
Lee, Youngji
;
Diddi, Sonali
;
Karpova, Elena
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 435-452
Persistent link: https://www.econbiz.de/10011551740
Saved in:
3
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
4
Contribution of vanity to consumer apparel
advertising
perception
Wong, Winifred
;
Malone, Timothy
- In:
Journal of fashion marketing and management
20
(
2016
)
1
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011575249
Saved in:
5
Move the mind of fashion consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions
Choi, Dooyoung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1047-1063
Persistent link: https://www.econbiz.de/10014430537
Saved in:
6
The impact of
advertising
message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen
;
Ogle, Jennifer
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
13
(
2009
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003847777
Saved in:
7
Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana
;
Johnson, Kim P.
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
Saved in:
8
Consumer value structures reflected in clothing advertisements
Ko, Sunyoung
;
Norum, Pamela S.
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 451-468
Persistent link: https://www.econbiz.de/10008654367
Saved in:
9
Fashion marketing and management in the Asia-Pacific region
Taylor, Gail
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003904736
Saved in:
10
Potential niche markets for luxury fashion goods in China
Gao, Ling
;
Norton, Marjorie J. T.
;
Zhang, Zhiming
;
To, …
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 514-526
Persistent link: https://www.econbiz.de/10003904755
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