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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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ECONIS (ZBW)
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1
Influence of perceptual metrics on customer profitability : the mediating effect of behavioural metrics
Frischmann, Tanja
;
Gensler, Sonja
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10009161445
Saved in:
2
Special issue: Academy of
Marketing
Conference 2015
Robson, Julie
(
ed.
);
Waite, Kathryn
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011537453
Saved in:
3
Editorial: Personal selling and sales management in the
marketing
of financial services : introduction to the special issue
Sangri, Esmail Salehi
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 71-73
Persistent link: https://www.econbiz.de/10010497782
Saved in:
4
Special issue: Personal selling and sales management in the
marketing
of financial services
Sangari, Esmail Salehi
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010497784
Saved in:
5
The make-buy decision in
marketing
financial services for poverty alleviation
Sashi, C. M.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
4
,
pp. 296-308
Persistent link: https://www.econbiz.de/10008937031
Saved in:
6
Generational differences in perceptions of financial planners
Luther, Raminder K.
;
Coleman, Linda Jane
;
Kelkar, Mayuresh
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
2
,
pp. 112-127
Persistent link: https://www.econbiz.de/10011891227
Saved in:
7
Special issue: Academy of
Marketing
Conference 2016 : radical financial services
marketing
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011747424
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