Narrow search
Showing 1 - 4 of 4
Cover Image
Corporate identity: Concept, components and contribution
Melewar, T.C.; Karaosmanoglu, Elif; Paterson, Douglas - In: Journal of general management 31 (2005) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10006606022
Cover Image
Is the French Model of Capitalism Becoming Like the Anglo-Saxon Model?
Melewar, T.C.; Mott, Andrea - In: Journal of general management 28 (2003) 4, pp. 47-63
Persistent link: https://www.econbiz.de/10006612853
Cover Image
The Impact of Information Technology on Global Marketing Strategies
Melewar, T.C.; Stead, Caroline - In: Journal of general management 27 (2002) 4, pp. 29-40
Persistent link: https://www.econbiz.de/10006616368
Cover Image
The Role of Corporate Identity in Merger and Acquisition Activity
Melewar, T.C.; Harrold, John - In: Journal of general management 26 (2000) 2, pp. 17-31
Persistent link: https://www.econbiz.de/10006621986