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A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
Saved in:
2
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T C
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2010
)
4
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008440260
Saved in:
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