A relational insight of brand personification in business-to-business markets
Year of publication: |
2010
|
---|---|
Authors: | Gupta, Suraksha ; Melewar, T C ; Bourlakis, Michael |
Published in: |
Journal of general management. - Henley-on-Thames : The Braybrooke Press, ISSN 0306-3070, ZDB-ID 188363x. - Vol. 35.2010, 4, p. 65-77
|
Saved in:
Saved in favorites
Similar items by person
-
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha, (2010)
-
Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha, (2010)
-
Transfer of brand knowledge in business-to-business markets: a qualitative study
Gupta, Suraksha, (2010)
- More ...