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~isPartOf:"Journal of global marketing"
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Consumer behaviour
192
Konsumentenverhalten
192
International marketing
111
Internationales Marketing
111
Brand image
55
Markenimage
55
Brand management
48
Markenführung
48
USA
34
United States
34
Advertising
33
China
32
Werbung
32
Designation of origin
30
Herkunftsbezeichnung
30
Advertising effects
29
Werbewirkung
29
Cultural identity
25
Kulturelle Identität
25
Brand
24
Markenartikel
24
National culture
24
Nationalkultur
24
Welt
24
World
24
India
21
Beziehungsmarketing
20
Indien
20
Online retailing
20
Online-Handel
20
Relationship marketing
20
Social Web
20
Social web
20
Internet marketing
19
Online-Marketing
19
Globalisierung
17
Globalization
17
Marketing management
17
Marketingmanagement
17
Rules of origin
16
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292
Aufsatz in Zeitschrift
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4
Collection of articles of several authors
2
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2
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English
292
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Manrai, Ajay K.
16
Khare, Arpita
4
Aichner, Thomas
3
Al Amin, Md
3
Al Ganideh, Saeb Farhan
3
Chan, Haksin
3
Chan, Tsang-sing
3
Coletti, Paolo
3
Hornikx, Jos
3
Kalliny, Morris
3
Lim, Jeen-su
3
Wilken, Robert
3
Aashish, Kumar
2
Arefin, Md Shamsul
2
Awudu, Iddrisu
2
Blankson, Charles
2
Chan, Kenny K.
2
Chowdhury, Tamgid Ahmed
2
Cui, Geng
2
Czarnecka, Barbara
2
Desmarais, Fabrice
2
Fock, Henry
2
Ganesh, Gopala K.
2
Ghanem, Salma
2
Heinrichs, John H.
2
Jaikumar, Saravana
2
Ju, Ilyoung
2
Kara, Ali
2
Klabi, Fethi
2
Knight, Gary A.
2
Li, Ji
2
Lim, Kee-Sook
2
Maher, Amro A.
2
Okoroafo, Sam C.
2
Papadopoulos, Nicolas G.
2
Parker, R. Stephen
2
Poon, Patrick
2
Raman, Prashant
2
Sheth, Jagdish N.
2
Singh, Ramendra
2
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Journal of global marketing
Journal of business research : JBR
2,133
Journal of retailing and consumer services
1,952
International journal of consumer studies
767
International journal of hospitality management
736
Psychology & marketing
680
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
NBER working paper series
590
Working paper / National Bureau of Economic Research, Inc.
509
NBER Working Paper
454
SpringerLink / Bücher
434
European journal of marketing : EJM
412
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
402
Management science : journal of the Institute for Operations Research and the Management Sciences
398
Journal of marketing research : JMR
391
The journal of brand management : an international journal
366
Journal of marketing communications
356
Journal of marketing
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of advertising research
332
Journal of international consumer marketing
330
Journal of marketing management : MM
330
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
323
Journal of retailing
313
Marketing letters : a journal of research in marketing
310
Tourism management : research, policies, practice
304
Cogent business & management
303
Journal of fashion marketing and management
297
Journal of the Academy of Marketing Science
297
International journal of retail & distribution management
296
The international review of retail, distribution and consumer research
293
International journal of advertising : the review of marketing communications
291
Journal of business ethics : JOBE
289
Journal of consumer behaviour : an international research review
286
The journal of consumer marketing
286
Technological forecasting & social change : an international journal
275
International journal of advertising : the quarterly review of marketing communications
269
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ECONIS (ZBW)
292
Showing
1
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10
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292
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date (oldest first)
1
New research on cross-cultural and cross-national comparisons in
advertising
and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
2
Cultural meaning,
advertising
, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
3
How brands highlight country of origin in magazine
advertising
: a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
4
Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs
Keegan, Warren J.
- In:
Journal of global marketing
1
(
1987
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10001090659
Saved in:
5
Conducting research on
international
advertising
: the roles of cultural knowledge and
international
research teams
Hornikx, Jos
;
O'Keefe, Daniel J.
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10009156353
Saved in:
6
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
7
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
8
Cosmopolitanism : concept and measurement
Saran, Anshu
;
Kalliny, Morris
- In:
Journal of global marketing
25
(
2012
)
5
,
pp. 282-291
Persistent link: https://www.econbiz.de/10009756663
Saved in:
9
Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit
;
Meyer-Höfer, Marie von
;
Spiller, Achim
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
Saved in:
10
Euroconsumers? : a 3 country analysis of the feasibility of product value standardization
Chadraba, Petr
- In:
Journal of global marketing
1
(
1988
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10001086737
Saved in:
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