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Liberalismus als Kulturideal....
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Cultural identity
31
Kulturelle Identität
31
Consumer behaviour
16
Konsumentenverhalten
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International marketing
14
Internationales Marketing
14
National culture
9
Nationalkultur
9
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Journal of global marketing
Journal of business research : JBR
112
Journal of cultural economics
78
Discussion paper series / IZA
61
Journal of international consumer marketing
58
Freiburger Diskussionspapiere zur Ordnungsökonomik
53
Ordo : Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft
48
International business review : the official journal of the European International Business Academy
44
NBER working paper series
43
CESifo working papers
41
International marketing review
40
Journal of international marketing
40
Working paper / National Bureau of Economic Research, Inc.
40
International journal of cross cultural management : CCM
38
Discussion paper / Centre for Economic Policy Research
35
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
IZA Discussion Paper
33
NBER Working Paper
33
SpringerLink / Bücher
33
The international journal of human resource management
33
Journal of economic behavior & organization : JEBO
29
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
Cross cultural management : an international journal
26
IZA Discussion Papers
26
Journal of international management
24
Working paper
22
Cross cultural & strategic management
21
History of political economy
20
International journal of business and globalisation : IJBG
20
Journal of Cultural Economics
20
Schriften zu Ordnungsfragen der Wirtschaft
20
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
18
European journal of international management : EJIM
18
International journal of cross cultural management
18
Journal of travel and tourism marketing
18
Discussion papers / CEPR
17
Europäische Hochschulschriften / 5
17
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ECONIS (ZBW)
31
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1
A comparative analysis of Arab and US cultural values on the web
Chun, Wootae
;
Singh, Nitish
;
Sobh, Rana
;
Benmamoun, Mamoun
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 99-112
Persistent link: https://www.econbiz.de/10011284956
Saved in:
2
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
3
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
4
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
5
Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
Saved in:
6
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
7
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
8
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
9
Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States
Lu, Xinyu
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 295-307
Persistent link: https://www.econbiz.de/10011963144
Saved in:
10
Cultural fit and the choice of international market entry scale of Chinese firms
Qiu, Tianjiao
;
Homer, Pamela Miles
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10011963154
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