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Consumer behaviour
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Brand image
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brand transgression
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Journal of global marketing
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
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Die Betriebswirtschaft : DBW
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ESCP-EAP working paper
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing : ZFP ; journal of research and management
4
International business review : the official journal of the European International Business Academy
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International journal of market research : JMRS ; the journal of the Market Research Society
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British journal of management : BJM
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Gabler Edition Wissenschaft
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Commodity Marketing : Strategies, Concepts, and Cases
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Corporate reputation review
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ESCP Europe working paper
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Ecological economics
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International Business Review
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Journal of Business & Industrial Marketing
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Journal of Business Ethics
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Journal of business-to-business marketing
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Journal of retailing
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Management der Internationalisierung : Michael Kutschker zum 65. Geburtstag
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Management international review : mir ; journal of international business
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Management, Prozessgestaltung, Kundenperspektive
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Marketing Letters
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Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
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Pricing-Forschung in Deutschland
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Psychology & marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
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The journal of business & industrial marketing
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Zeitschrift für Umweltpolitik und Umweltrecht
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Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
2
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
3
Broad and narrow country-of-origin effects and the domestic country bias
Maier, Erik
;
Wilken, Robert
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 256-274
Persistent link: https://www.econbiz.de/10011779471
Saved in:
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