Broad and narrow country-of-origin effects and the domestic country bias
Year of publication: |
2017
|
---|---|
Authors: | Maier, Erik ; Wilken, Robert |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 30.2017, 4, p. 256-274
|
Subject: | Consumer ethnocentrism | country-of-origin effect | domestic country bias | product category | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin |
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