//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
41
Markenimage
41
Brand
23
Markenartikel
22
China
11
Designation of origin
11
Herkunftsbezeichnung
11
Social Web
10
Social web
10
International marketing
9
Internationales Marketing
9
Internet marketing
8
Online-Marketing
8
Advertising effects
7
Marketing management
7
Marketingmanagement
7
Werbewirkung
7
Beziehungsmarketing
6
Globalisierung
6
Globalization
6
Relationship marketing
6
Advertising
5
India
5
Indien
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Emerging economies
4
Schwellenländer
4
Vertrauen
4
Werbung
4
brand loyalty
4
purchase intention
4
Brand loyalty
3
Country of origin
3
Fashion
3
more ...
less ...
Online availability
All
Undetermined
34
Free
9
Type of publication
All
Article
57
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Language
All
English
57
Author
All
Aashish, Kumar
2
Li, Fuan
2
Raman, Prashant
2
Sun, Qin
2
Al-Hajla, Ali Homaid
1
Alon, Ilan
1
Alvarado-Herrera, Alejandro
1
Ayala, Edgardo
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Behl, Abhishek
1
Billore, Aditya
1
Cardona, Adolfo Rudy
1
Chan, Elisa K.
1
Chan, Fong Yee
1
Chan, Tsang-sing
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Huan
1
Chen, Tsai
1
Chen, Xiaoyun
1
Chowdhury, Tamgid Ahmed
1
Ciappei, Cristiano
1
Couto, Maria
1
Cui, Geng
1
Currás-Pérez, Rafael
1
Dholakia, Ruby R.
1
Diwan, Saloni Pawan
1
Duan, Jingyi
1
ELSamen, Amjad Abu
1
Ezlika Ghazali
1
Ferreira, João J. M.
1
Frankwick, Gary L.
1
Furukawa, Hiroyasu
1
Gammoh, Bashar S.
1
Gonzalez-Cavazos, Beatriz
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
more ...
less ...
Published in...
All
Journal of global marketing
Journal of business research : JBR
606
The journal of brand management : an international journal
568
The journal of product & brand management
387
SpringerLink / Bücher
336
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Psychology & marketing
114
Journal of marketing communications
112
Journal of strategic marketing
109
Industrial marketing management : the international journal for industrial and high-tech firms
107
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Innovatives Markenmanagement
86
Journal of marketing
83
Journal of advertising research
77
Journal of the Academy of Marketing Science
76
Research
73
Journal of promotion management : JPM
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of fashion marketing and management
68
Journal of international consumer marketing
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Tourism management : research, policies, practice
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International marketing review
61
Cogent business & management
60
Qualitative market research : an international journal
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of marketing research : JMR
56
Reihe: Versicherungswirtschaft
56
Springer eBook Collection / Business and Economics
54
Business horizons
53
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Drifting between counting atoms and telling stories : quantitative and qualitative ambient ooh media planning guidelines for emerging economies
Roux, Thérèse
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012201007
Saved in:
2
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
3
Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
; …
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
Saved in:
4
Prepurchase determinants of brand avoidance : the moderating role of country-of-origin familiarity
Khan, Muhammad Asif
;
Lee, Michael S.W.
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 329-343
Persistent link: https://www.econbiz.de/10010428063
Saved in:
5
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
6
Functional and social value of chinese brands
Yang, Shuang
;
Jiménez, Fernando R.
;
Hadjimarcou, John
; …
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
9
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
10
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?
Rialti, Riccardo
;
Zollo, Lamberto
;
Pellegrini, …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->