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Brand image
64
Markenimage
64
Consumer behaviour
53
Konsumentenverhalten
53
Brand management
41
Markenführung
41
Brand
20
Markenartikel
20
Designation of origin
19
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19
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12
International marketing
11
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country of origin
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Beziehungsmarketing
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purchase intention
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Internet marketing
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Online-Marketing
4
Personality psychology
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Persönlichkeitspsychologie
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64
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Aichner, Thomas
3
Coletti, Paolo
3
Wang, Xuehua
3
Yang, Zhilin
3
Aashish, Kumar
2
Klabi, Fethi
2
Meurs, Frank van
2
Raman, Prashant
2
Sun, Qin
2
Wilken, Robert
2
Al-Hajla, Ali Homaid
1
Alvarado-Herrera, Alejandro
1
Athaide, Gerard A.
1
Ayala, Edgardo
1
Bagdare, Shilpa
1
Bang, Nguyen
1
Bhardwaj, Vertica
1
Billore, Aditya
1
Cardona, Adolfo Rudy
1
Chan, Fong Yee
1
Chan, Kenny K.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Tsai
1
Chen, Yi-min
1
Cho, Vincent
1
Chowdhury, Tamgid Ahmed
1
Chung, Jae-eun
1
Coelho, Arnaldo
1
Currás-Pérez, Rafael
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Debabi, Mohsen
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ELSamen, Amjad Abu
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Ezlika Ghazali
1
Forza, Cipriano
1
Frankwick, Gary L.
1
Furukawa, Hiroyasu
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Journal of global marketing
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
64
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1
The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua
;
Yang, Zhilin
;
Liu, Ning Rong
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
Saved in:
2
Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred
;
Haefner, James E.
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
Saved in:
3
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
4
English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
Saved in:
5
The persistence of brand value at country, industry, and firm levels
Chen, Yi-min
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
Saved in:
6
The endorser's persuasiveness on the purchase intention of high-involvement products : a comparison between a newly launched product and a mature one
Cho, Vincent
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10008652530
Saved in:
7
The effect of brand credibility on consumers’ brand purchase intention in emerging economies : the moderating role of brand awareness and brand image
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008652537
Saved in:
8
Special Issue: Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652550
Saved in:
9
Effects of country-of-manufacture and brand image on Korean consumers' purchase intention
Chung, Jae-eun
;
Pysarchik, Dawn Thorndike
;
Hwang, Sun-jin
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10003857665
Saved in:
10
The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang
;
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
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