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The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua; Yang, Zhilin; Liu, Ning Rong - In: Journal of global marketing 22 (2009) 3, pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
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Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred; Haefner, James E. - In: Journal of global marketing 22 (2009) 4, pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
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Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica; Kumar, Archana; Kim, Youn-kyung - In: Journal of global marketing 23 (2010) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
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English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel; Nickerson, Catherine; Hooft … - In: Journal of global marketing 23 (2010) 4, pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
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The persistence of brand value at country, industry, and firm levels
Chen, Yi-min - In: Journal of global marketing 23 (2010) 3, pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
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The endorser's persuasiveness on the purchase intention of high-involvement products : a comparison between a newly launched product and a mature one
Cho, Vincent - In: Journal of global marketing 23 (2010) 3, pp. 226-242
Persistent link: https://www.econbiz.de/10008652530
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The effect of brand credibility on consumers’ brand purchase intention in emerging economies : the moderating role of brand awareness and brand image
Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 23 (2010) 3, pp. 177-188
Persistent link: https://www.econbiz.de/10008652537
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Special Issue: Brand equity, branding, and marketing communications in emerging markets
Kaynak, Erdener (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652550
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Effects of country-of-manufacture and brand image on Korean consumers' purchase intention
Chung, Jae-eun; Pysarchik, Dawn Thorndike; Hwang, Sun-jin - In: Journal of global marketing 22 (2009) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10003857665
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The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang; Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 24 (2011) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10008987051