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A critical review of market entry selection and expansion into Japan's market
Uzama, Austin - In: Journal of global marketing 22 (2009) 4, pp. 279-298
Persistent link: https://www.econbiz.de/10003899956
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The behavioral consequences of regret, anger, and frustration in service settings
Le, Angelina Nhat Hanh; Ho Xuan Huong - In: Journal of global marketing 33 (2020) 2, pp. 84-102
Persistent link: https://www.econbiz.de/10012260070
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The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 3, pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
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Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.; Lewis, Robert - In: Journal of global marketing 30 (2017) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
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The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Kalliny, Morris; Ghanem, Salma - In: Journal of global marketing 22 (2009) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003899965
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A comparative analysis of Arab and US cultural values on the web
Chun, Wootae; Singh, Nitish; Sobh, Rana; Benmamoun, Mamoun - In: Journal of global marketing 28 (2015) 2, pp. 99-112
Persistent link: https://www.econbiz.de/10011284956
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Culture and international marketing : a sub-Saharan African context
Darley, William K.; Luethge, Denise J.; Blankson, Charles - In: Journal of global marketing 26 (2013) 4, pp. 188-202
Persistent link: https://www.econbiz.de/10010199649
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The influence of cultural orientation and communication style on consumer behavior : a comparative study of the Arab world and the United States
Kalliny, Morris; Ghanem, Salma; Kalliny, Mary - In: Journal of global marketing 27 (2014) 3, pp. 145-160
Persistent link: https://www.econbiz.de/10010404377
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Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice - In: Journal of global marketing 27 (2014) 5, pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
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Culture and electronic word of mouth : a synthesis of findings and an agenda for research
Chan, Haksin; Yang, Morgan X. - In: Journal of global marketing 34 (2021) 3, pp. 165-169
Persistent link: https://www.econbiz.de/10012584508