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Brand image
64
Markenimage
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Consumer behaviour
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Brand management
56
Markenführung
56
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24
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purchase intention
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Aichner, Thomas
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Journal of global marketing
Journal of business research : JBR
749
The journal of brand management : an international journal
633
The journal of product & brand management
412
Journal of retailing and consumer services
369
SpringerLink / Bücher
353
Tourism management : research, policies, practice
209
Psychology & marketing
178
Journal of Product & Brand Management
176
European journal of marketing : EJM
157
Asia Pacific journal of marketing and logistics
142
Journal of marketing management : MM
141
Journal of travel and tourism marketing
141
Journal of marketing communications
133
International journal of hospitality management
128
Journal of strategic marketing
128
Strategic Direction
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Marketing intelligence & planning
120
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
118
Springer eBook Collection
106
The IUP journal of brand management : IJBRM
104
Journal of marketing
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Journal of the Academy of Marketing Science
99
Journal of Cultural Heritage Management and Sustainable Development
94
Journal of fashion marketing and management
91
Journal of international consumer marketing
91
Innovatives Markenmanagement
89
Journal of advertising research
89
Tourism management perspectives : TMP
87
International marketing review
85
Marketing letters : a journal of research in marketing
85
Journal of promotion management : innovations in planning and applied research
84
Research
82
The journal of consumer marketing
81
European Journal of Marketing
80
International journal of advertising : the review of marketing communications
78
Journal of marketing research : JMR
78
Journal of promotion management : JPM
78
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ECONIS (ZBW)
79
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1
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
2
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
3
The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang
;
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
Saved in:
4
Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
; …
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
Saved in:
5
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
6
Modeling the effects of an international crisis on brand equity
Maher, Amro A.
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
Saved in:
7
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
8
The impact of power-distance belief on consumers' preference for status brands
Kim, Youngseon
;
Zhang, Yinlong
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10010346499
Saved in:
9
How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming
;
Chen, Tsai
;
Guy, Bonnie S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
Saved in:
10
Prepurchase determinants of brand avoidance : the moderating role of country-of-origin familiarity
Khan, Muhammad Asif
;
Lee, Michael S.W.
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 329-343
Persistent link: https://www.econbiz.de/10010428063
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