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Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal - In: Journal of global marketing 28 (2015) 3/5, pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
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Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
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The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang; Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 24 (2011) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
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Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; … - In: Journal of global marketing 28 (2015) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
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Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima; Guptha, Ch. Abhinav - In: Journal of global marketing 27 (2014) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
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Modeling the effects of an international crisis on brand equity
Maher, Amro A. - In: Journal of global marketing 27 (2014) 2, pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
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Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
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The impact of power-distance belief on consumers' preference for status brands
Kim, Youngseon; Zhang, Yinlong - In: Journal of global marketing 27 (2014) 1, pp. 13-29
Persistent link: https://www.econbiz.de/10010346499
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How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming; Chen, Tsai; Guy, Bonnie S. - In: Journal of global marketing 27 (2014) 3, pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
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Prepurchase determinants of brand avoidance : the moderating role of country-of-origin familiarity
Khan, Muhammad Asif; Lee, Michael S.W. - In: Journal of global marketing 27 (2014) 5, pp. 329-343
Persistent link: https://www.econbiz.de/10010428063