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~isPartOf:"Journal of global marketing"
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Consumer behaviour
192
Konsumentenverhalten
192
International marketing
111
Internationales Marketing
111
Brand image
56
Markenimage
56
Brand management
47
Markenführung
47
China
32
Designation of origin
31
Herkunftsbezeichnung
31
USA
31
United States
31
Brand
24
Markenartikel
24
National culture
24
Nationalkultur
24
Cultural identity
23
Kulturelle Identität
23
Welt
23
World
23
Advertising effects
22
Werbewirkung
22
India
21
Advertising
20
Beziehungsmarketing
20
Indien
20
Online retailing
20
Online-Handel
20
Relationship marketing
20
Social Web
20
Social web
20
Werbung
19
Internet marketing
18
Online-Marketing
18
Globalisierung
17
Globalization
17
Rules of origin
17
Ursprungsregeln
17
Customer satisfaction
15
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Undetermined
140
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11
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Article
275
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5
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Article in journal
280
Aufsatz in Zeitschrift
280
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4
Collection of articles of several authors
2
Sammelwerk
2
Rangliste
1
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1
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English
280
Author
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Manrai, Ajay K.
15
Khare, Arpita
4
Aichner, Thomas
3
Al Amin, Md
3
Al Ganideh, Saeb Farhan
3
Chan, Haksin
3
Chan, Tsang-sing
3
Coletti, Paolo
3
Hornikx, Jos
3
Kalliny, Morris
3
Lim, Jeen-su
3
Wilken, Robert
3
Aashish, Kumar
2
Arefin, Md Shamsul
2
Awudu, Iddrisu
2
Blankson, Charles
2
Chan, Kenny K.
2
Chowdhury, Tamgid Ahmed
2
Cui, Geng
2
Czarnecka, Barbara
2
Fock, Henry
2
Ganesh, Gopala K.
2
Ghanem, Salma
2
Heinrichs, John H.
2
Jaikumar, Saravana
2
Ju, Ilyoung
2
Kara, Ali
2
Klabi, Fethi
2
Knight, Gary A.
2
Li, Ji
2
Lim, Kee-Sook
2
Maher, Amro A.
2
Okoroafo, Sam C.
2
Papadopoulos, Nicolas G.
2
Parker, R. Stephen
2
Poon, Patrick
2
Raman, Prashant
2
Sheth, Jagdish N.
2
Singh, Ramendra
2
Sreen, Naman
2
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Journal of global marketing
Journal of business research : JBR
2,071
Journal of retailing and consumer services
1,940
International journal of consumer studies
771
International journal of hospitality management
737
Psychology & marketing
666
NBER working paper series
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
575
European Journal of Marketing
517
NBER Working Paper
515
Journal of Consumer Marketing
449
SpringerLink / Bücher
449
The journal of product & brand management
409
Asia Pacific journal of marketing and logistics
404
Management science : journal of the Institute for Operations Research and the Management Sciences
387
European journal of marketing : EJM
377
The journal of brand management : an international journal
375
Journal of marketing research : JMR
359
International Marketing Review
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of international consumer marketing
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
323
Journal of marketing management : MM
320
Journal of marketing
319
Journal of travel and tourism marketing
319
Journal of retailing
312
Cogent business & management
308
Tourism management : research, policies, practice
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of marketing communications
304
Marketing letters : a journal of research in marketing
302
Journal of Product & Brand Management
300
International journal of retail & distribution management
296
Journal of fashion marketing and management
294
The international review of retail, distribution and consumer research
294
Journal of the Academy of Marketing Science
292
Journal of consumer behaviour : an international research review
289
The journal of consumer marketing
286
International Journal of Retail & Distribution Management
285
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ECONIS (ZBW)
280
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280
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1
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
2
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
3
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
4
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
5
Modeling the effects of an international crisis on brand equity
Maher, Amro A.
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
Saved in:
6
For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny
;
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
Saved in:
7
Cultural similarity and national bias : an assessment in an international service context
Bruning, Edward R.
;
Saqib, Najam U.
- In:
Journal of global marketing
26
(
2013
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10009777257
Saved in:
8
Effects of subcultural differences on country and product evaluations : a replication study
Aichner, Thomas
;
Coletti, Paolo
;
Forza, Cipriano
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011654345
Saved in:
9
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
10
The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena
;
Ramsubhag, Aniera Xuxa
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
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