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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Advertising effects"
~subject:"Kundenintegration"
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Advertising effects
Kundenintegration
Brand management
63
Markenführung
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Consumer behaviour
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Brand image
30
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Beziehungsmarketing
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Ahn, Joongha
1
Anbuudayasankar S. P.
1
Aoki, Kei
1
Arora, Nilesh
1
Baeck, Sunmee
1
Borders, Aberdeen Leila
1
Brown, Natalie
1
Cheong, Yunjae
1
Chung, Christina
1
Collins, Nathalie
1
Fujita, Momoko
1
Gulzar, Rafia
1
Harrigan, Paul
1
Jeon, Jung Ok
1
Jiang, Qi
1
Jublee, Daniel Inbaraj
1
Kim, Jonghoon
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Ko, Eunju
1
Lee, Changwon
1
Lee, Jongsu
1
Lester, Deborah H.
1
Muk, Alexander
1
Murphy, Jamie
1
Obeng, Efua
1
Paik, Michael
1
Parrey, Shakir Hussain
1
Parsad, Chandan
1
Poongkundran T.
1
Prashar, Sanjeev
1
Rahman, Rehenuma
1
Rather, Raouf Ahmad
1
Riley, Jen
1
Soutar, Geoffrey N.
1
Stephen, Gladys
1
Ul Rehman, Shakeel
1
Vijay, T. Sai
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
85
The journal of brand management : an international journal
46
The journal of product & brand management
46
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
42
Journal of advertising research
31
International journal of advertising : the quarterly review of marketing communications
30
Journal of retailing and consumer services
28
Journal of promotion management : JPM
27
Psychology & marketing
25
International journal of internet marketing and advertising : IJIMA
23
Journal of promotion management : innovations in planning and applied research
23
SpringerLink / Bücher
22
Marketing intelligence & planning
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing : ZFP ; journal of research and management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Asia Pacific journal of marketing and logistics
12
International journal of hospitality management
12
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Marketing letters : a journal of research in marketing
11
The journal of consumer marketing
11
European journal of marketing : EJM
10
International journal of contemporary hospitality management
9
Journal of marketing research : JMR
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Springer eBook Collection / Business and Economics
9
International journal of sports marketing & sponsorship
8
Journal of global marketing
8
Journal of marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of hospitality marketing & management
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
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ECONIS (ZBW)
13
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1
An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha
;
Lee, Changwon
;
Lee, Jongsu
;
Paik, Michael
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
Saved in:
2
The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
Saved in:
3
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
4
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
5
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
6
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
7
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie
;
Murphy, Jamie
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Saved in:
8
Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei
;
Obeng, Efua
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
Saved in:
9
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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