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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Quasi-franchising : a new mode...
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Brand management
63
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Consumer behaviour
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Brand image
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Ko, Eunju
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Aiello, Gaetano
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Borders, Aberdeen Leila
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Kim, Kyung Hoon
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Lester, Deborah H.
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Vescovi, Tiziano
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Checchinato, Francesca
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Anbuudayasankar S. P.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
624
The journal of brand management : an international journal
554
The journal of product & brand management
387
SpringerLink / Bücher
343
Journal of retailing and consumer services
299
International journal of hospitality management
140
European journal of marketing : EJM
135
Industrial marketing management : the international journal for industrial and high-tech firms
127
Journal of strategic marketing
120
Psychology & marketing
114
Asia Pacific journal of marketing and logistics
109
Journal of marketing communications
104
Marketing intelligence & planning
104
Journal of marketing management : MM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
88
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
80
Journal of retailing
74
Journal of promotion management : innovations in planning and applied research
71
Research
71
Marketing letters : a journal of research in marketing
70
The service industries journal
68
Tourism management : research, policies, practice
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
International journal of contemporary hospitality management
63
International marketing review
63
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
62
Qualitative market research : an international journal
62
Cogent business & management
60
Journal of global marketing
59
Journal of marketing research : JMR
59
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ECONIS (ZBW)
65
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1
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
Managing a global brand in diverse cultural contexts : the case of LG Electronics' advertising strategy in the United Kingdom and Russia
Matveev, Alexei V.
;
Merz, Miwa Y.
;
Nurgaleeva, Dinara I.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10010406532
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3
The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
Saved in:
4
The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Lee, Sangwon
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10011703034
Saved in:
5
From Apple to Omega : an analysis of brand placement in 2010 top-earning films
Devlin, Michael
;
Combs, Justin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10010519582
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6
The influence of the philosophy of science on brand loyalty
Song, Sujin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
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7
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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8
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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9
A strategic approach to self-branding
Evans, Joel R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
Saved in:
10
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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