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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Brand management
63
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Ko, Eunju
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Kim, Kyung Hoon
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Lester, Deborah H.
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Vescovi, Tiziano
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Checchinato, Francesca
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
607
The journal of brand management : an international journal
555
The journal of product & brand management
386
SpringerLink / Bücher
337
Journal of retailing and consumer services
287
European journal of marketing : EJM
127
Psychology & marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Springer eBook Collection
94
The IUP journal of brand management : IJBRM
93
Innovatives Markenmanagement
86
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Research
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of international consumer marketing
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Tourism management : research, policies, practice
66
Journal of advertising research
65
Journal of fashion marketing and management
65
NBER working paper series
63
International marketing review
62
Cogent business & management
60
Qualitative market research : an international journal
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
Journal of travel and tourism marketing
59
Journal of global marketing
56
Business horizons
55
Journal of marketing research : JMR
55
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ECONIS (ZBW)
63
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1
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
Managing a global brand in diverse cultural contexts : the case of LG Electronics' advertising strategy in the United Kingdom and Russia
Matveev, Alexei V.
;
Merz, Miwa Y.
;
Nurgaleeva, Dinara I.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10010406532
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3
The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
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4
The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Lee, Sangwon
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10011703034
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5
From Apple to Omega : an analysis of brand placement in 2010 top-earning films
Devlin, Michael
;
Combs, Justin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10010519582
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6
The influence of the philosophy of science on brand loyalty
Song, Sujin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
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7
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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8
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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9
A strategic approach to self-branding
Evans, Joel R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
Saved in:
10
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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