//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Possibilities of social networ...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
63
Markenführung
63
Consumer behaviour
52
Konsumentenverhalten
52
Brand image
30
Markenimage
30
Brand
20
Markenartikel
20
Beziehungsmarketing
19
Relationship marketing
19
Luxury goods
12
Luxusgüter
12
Emotion
9
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Designation of origin
7
Fashion
7
Herkunftsbezeichnung
7
Marketing management
7
Marketingmanagement
7
Mode
7
Advertising effects
6
Customer integration
6
Customer satisfaction
6
Kundenintegration
6
Kundenzufriedenheit
6
Werbewirkung
6
brand
5
purchase intention
5
Brand loyalty
4
Customer value
4
Dienstleistungsqualität
4
International marketing
4
Internationales Marketing
4
Kundenwert
4
Markentreue
4
Personality psychology
4
Persönlichkeitspsychologie
4
more ...
less ...
Online availability
All
Undetermined
44
Type of publication
All
Article
62
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
64
Author
All
Ko, Eunju
5
Aiello, Gaetano
3
Borders, Aberdeen Leila
3
Kim, Kyung Hoon
3
Lester, Deborah H.
3
Vescovi, Tiziano
3
Aoki, Kei
2
Bae, Joonheui
2
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kim, Juran
2
Kincl, Tomas
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Baeck, Sunmee
1
Barber, Matthew
1
Belk, Russell W.
1
Bolton, Ruth N.
1
Boman, Laura
1
Boyle, Peter J.
1
Brown, Natalie
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Cheong, Yunjae
1
Chieng, Fayrene Yew Leh
1
Cho, Minjung
1
Choi, Sunmee
1
Chung, Christina
1
Chung, Kim-choy
1
Collins, Nathalie
1
Combs, Justin
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
666
The journal of brand management : an international journal
606
The journal of product & brand management
392
Journal of retailing and consumer services
315
SpringerLink / Bücher
290
Psychology & marketing
146
European journal of marketing : EJM
141
IZA Discussion Papers
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Industrial marketing management : the international journal for industrial and high-tech firms
115
MPRA Paper
115
Journal of strategic marketing
111
Journal of marketing management : MM
110
International journal of hospitality management
109
Asia Pacific journal of marketing and logistics
108
Marketing intelligence & planning
107
Journal of marketing communications
106
Journal of marketing
99
The IUP journal of brand management : IJBRM
94
Journal of advertising research
89
Springer eBook Collection
82
Journal of the Academy of Marketing Science
81
Management and Marketing Journal
81
Marketing letters : a journal of research in marketing
80
Journal of fashion marketing and management
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of international consumer marketing
73
Journal of promotion management : innovations in planning and applied research
73
Cogent business & management
72
Innovatives Markenmanagement
72
International journal of internet marketing and advertising : IJIMA
72
Journal of promotion management : JPM
72
Tourism management : research, policies, practice
70
Discussion paper series / IZA
69
Journal of marketing research : JMR
68
Marketing : ZFP ; journal of research and management
67
International journal of advertising : the review of marketing communications
66
International marketing review
65
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
more ...
less ...
Source
All
ECONIS (ZBW)
64
Showing
1
-
10
of
64
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
2
Creativity and passion between global
branding
and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
3
Follow the leader or go your own way : the use of logos and
branding
in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable
branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
4
Does country of origin affect
brand
associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
5
The interplay of
brand
sound meaning and
brand
origin on new high-tech product evaluation
Lee, Sangwon
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10011703034
Saved in:
6
The influence of the philosophy of science on
brand
loyalty
Song, Sujin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
Saved in:
7
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
8
Building
brand
awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
9
Brand
proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Trigui, Imene Trabelsi
;
Girauc, Georges
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010405826
Saved in:
10
Special issue: Creativity and passion between global
branding
and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->