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Born digital : Is there going to be a new culture of digital natives?
Kincl, Tomáš; Štrach, P. - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 30-48
Persistent link: https://www.econbiz.de/10012423199
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Benchmarking digital education programs on social entrepreneurship : what a digital program on social entrepreneurship can learn from other digital social entrepreneurship programs
Blunck, Erskin; Fetzer, Ellen; Tilley, Jonathan M. - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10012423200
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
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A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
Trejo-Pech, Carlos Omar; Thach, Sharon V. - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10012423209