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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Born digital : Is there going to be a new culture of digital natives?
Kincl, Tomáš
;
Štrach, P.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 30-48
Persistent link: https://www.econbiz.de/10012423199
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Benchmarking digital education programs on social entrepreneurship : what a digital program on social entrepreneurship can learn from other digital social entrepreneurship programs
Blunck, Erskin
;
Fetzer, Ellen
;
Tilley, Jonathan M.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10012423200
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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4
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
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A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
Trejo-Pech, Carlos Omar
;
Thach, Sharon V.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012423209
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