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~isPartOf:"Journal of historical research in marketing"
~source:"econis"
~subject:"Markenimage"
~subject:"Werbung"
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Aitken, Robert
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Avis, Mark
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Battilani, Patrizia
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Bertagnoni, Giuliana
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Droulers, Olivier
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Galluzzo, Anthony
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Henning, Robert A.
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Journal of historical research in marketing
Journal of business research : JBR
359
The journal of brand management : an international journal
282
The journal of product & brand management
282
Journal of retailing and consumer services
168
European journal of marketing : EJM
80
Journal of marketing communications
78
Psychology & marketing
74
Asia Pacific journal of marketing and logistics
72
SpringerLink / Bücher
69
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
60
International journal of hospitality management
58
International journal of advertising : the review of marketing communications
52
Journal of promotion management : innovations in planning and applied research
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of international consumer marketing
50
Marketing letters : a journal of research in marketing
48
Journal of the Academy of Marketing Science
47
Cogent business & management
44
International journal of internet marketing and advertising : IJIMA
44
The IUP journal of brand management : IJBRM
44
International marketing review
43
Journal of global marketing
43
The journal of consumer marketing
43
Journal of marketing
42
International journal of consumer studies
41
Journal of promotion management : JPM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
European journal of marketing
39
Journal of marketing management : MM
36
Journal of travel and tourism marketing
35
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of advertising : the quarterly review of marketing communications
30
Global business review
29
Journal of fashion marketing and management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
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ECONIS (ZBW)
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1
Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
2
Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark
;
Aitken, Robert
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
Saved in:
3
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
4
The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
Saved in:
5
"For a colleen's complexion" : soap and the politicization of a brand personality, 1888 - 1916
O'Connor, John Philip
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 29-55
Persistent link: https://www.econbiz.de/10010339214
Saved in:
6
Cigarette advertising in Cold War Bulgaria
Neuburger, Mary
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011535086
Saved in:
7
Chromolithographed history : brands' trade cards and the co-construction of the French "roman national" : 1900s-1930s
Galluzzo, Anthony
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012880737
Saved in:
8
Heraldry and brand logotypes : 800 years of color combinations
Droulers, Olivier
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011643941
Saved in:
9
Selling empire : a historical perspective on selling foreign products in domestic markets
Moore, Jonathan Allen
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 263-283
Persistent link: https://www.econbiz.de/10011598243
Saved in:
10
The history of advertising trust archive
Moir, Alistair
;
Read, Eve
;
Towne, Sophie
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Saved in:
1
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