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Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki - In: Journal of historical research in marketing 2 (2010) 1, pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
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Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark; Aitken, Robert - In: Journal of historical research in marketing 7 (2015) 2, pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
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The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia; Bertagnoni, Giuliana - In: Journal of historical research in marketing 7 (2015) 1, pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
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The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.; Witkowski, Terrence H. - In: Journal of historical research in marketing 5 (2013) 4, pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
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"For a colleen's complexion" : soap and the politicization of a brand personality, 1888 - 1916
O'Connor, John Philip - In: Journal of historical research in marketing 6 (2014) 1, pp. 29-55
Persistent link: https://www.econbiz.de/10010339214
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Cigarette advertising in Cold War Bulgaria
Neuburger, Mary - In: Journal of historical research in marketing 8 (2016) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10011535086
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Chromolithographed history : brands' trade cards and the co-construction of the French "roman national" : 1900s-1930s
Galluzzo, Anthony - In: Journal of historical research in marketing 14 (2022) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012880737
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Heraldry and brand logotypes : 800 years of color combinations
Droulers, Olivier - In: Journal of historical research in marketing 8 (2016) 4, pp. 507-523
Persistent link: https://www.econbiz.de/10011643941
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Selling empire : a historical perspective on selling foreign products in domestic markets
Moore, Jonathan Allen - In: Journal of historical research in marketing 8 (2016) 2, pp. 263-283
Persistent link: https://www.econbiz.de/10011598243
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The history of advertising trust archive
Moir, Alistair; Read, Eve; Towne, Sophie - In: Journal of historical research in marketing 9 (2017) 4, pp. 535-542
Persistent link: https://www.econbiz.de/10011805006